• Design thinking has not yet been fully embraced by business leaders as a means to navigate the constant rate of change in today's climate.

You can't connect the dots looking forward ...

You can't connect the dots looking forward, you can only connect them looking backwards. The words think different were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.
You can't connect the dots looking forward, you can only connect them looking backwards. The words think different were created by Chiat Day art director Craig Tanimoto. The text of the various versions of this commercial was tinkered with by Rob Siltanen and Ken Segall. However it is important to point out that the text was simply lifted from an original piece written by Jack Kerouac (and certainly not created for Apple). Music was composed by Chip Jenkins for Elias Arts.

  • Bring your ideas to life

    Anything you've even dreamed about is possible to realise just at the moment when you decided to win.